In particular, niche article directories can give you several benefits:
Link Popularity. Niche article directories will help you gain link popularity. At the end of each article, writers are allowed to place a link to their website on the resource box. The more you write, the more backward links pointing to your site. This eventually increases your link popularity.
Exposures. Niche article directories will give you plenty of exposure. Website owners who would want additional content will visit these niche article directories to get their content. This constant flow of visitors will give your content extra exposure that you won't get from your website. Furthermore, if they decide to publish your articles at their sites, they are not allowed to change the content of the article. Therefore, the link that you placed will remain and you have one more webmaster linking to your website.
Higher Sales Conversion. If readers like your writing, it is easier to convince them to buy a product or service from your site. By sharing your knowledge, they are grateful that they have come across this piece of wonderful article. You are deemed to be the expert in your field who like to help your audience, instead of pushy marketers trying to offer your inferior products.
More Interested Visitors. Niche directories are offering content of similar fields. This will attract like-minded visitors. For example, if a niche article directory is offering content in the field of finance, web surfers seeking to lose weight will not be looking around at this niche directory. This results in more interested visitors viewing your finance article. These visitors are looking for something and that is why they arrive at this niche directory. A lot of business value this kind of visitors more than general web surfers.
Less Competition. Niche article directory has a lot fewer categories than a general article directory. This attracts visitors as they do not have to find hard for something they are looking for. For publishers, this will enable your article to stand out. You have less competition to attract visitors' attention. More and more visitors will be able to locate your article in a niche article directory. This is precious. After all, the reasons you publish your content is to let others read your masterpiece.
Faster Approval. Niche article directories will have to approve a limited number of articles since they specialize in one field. This enables them to publish your article faster and with fewer errors. On the other hand, big general article directories will have to approve hundreds if not thousands of articles daily.
Free Advertising. On top of it all, submitting your content to niche article directories is free. You can promote your site, derive extra visitors to your site, regarded as experts in your field and increase your link popularity all for the cost of ... zero. How sweet is that?