Lawn Care Marketing Version 8.0
Lawn care marketing is essential if you are a lawn care business owner. As much as we would like to think our name speaks for itself, a lot of times we have to go further than that to get anywhere with our goals! The lawn care industry has become more and more competitive over the past few years and each spring we see dozens of smaller business popping up in our service areas and slowly depleting the customers in need of service! As business owners we are troubled with beating out the low priced competition and still making a profit! The way to do this is not easy, but if you can do it you will succeed long term!
Stability is a must and having a well thought out plan and marketing funnel are key! If you combine all of these things with in-depth research and some elbow grease you can succeed! Developing this plan may seem like a hard to do thing but it can actually be done with just a bit of elbow grease.
What should be in my lawn care marketing plan?
When you are planning your marketing goals for the spring you need to ensure you have all of your variables in front of you. Not getting enough business or taking on way too much can cause massive issues. You need to know how many new customers you can handle your targeted goals,
What are your assets going to be?
No matter what type of marketing you are doing, it will need assets to succeed!Developing a group of assets suck as adds for a campaign is essential. When you are sitting down to develop your lawn care marketing campaign. Every marketing campaign will need 2 of the following items to work successfully ( Ad's, Flyers, Graphics, Signs, Social media assets, blogs , landing pages). Having a concept of the assets we wish to represent our marketing campaign with is essential!