You may have a fabulous website with great graphics and pleasing colors but if you are lacking in content then all you have is a mediocre site. You should have the content in your hand and know what you are going to put on the website first and foremost. Your website should be built around the content of your page, not around the graphics. There are three big reasons why you need to do this for a successful website.
SEO I have written several blogs about this and if you don't understand Seo I recommend looking through the blog section of my website and reading my SEO blog. Content is the most important thing when you are trying to boost your SEO ranking. Google looks at the content of your website to see how it will rank in there search engine. Like I said in my blog about blogging Google loves fresh content so keep your content updated and fresh and your ranking will go up.
There are so many websites out there that are appealing to the eye but have no content on their homepage, what's the point of a great looking website if I can't get any information off of your site? Your homepage is the first impression a customer or potential customer will have of your company. This should contain information about what your company offers, and the products available. This is why the scrolling website has been so popular. If your website contains little to know information Google will have a hard time figuring out where to rank your website.
User experience is something that I've been having a lot lately. This is also part of why you need good content on your website. User experience is the overall experience of a person using a product such as a website or an app especially in terms of how easy or pleasing it is to use. If a user is on your site and it is difficult to read or the content doesn't make sense or the menu dropdown has broken links do you think they are going to stay on the page? I don't think so. This will cause you a loss of business.
I'm sure you are wondering what does user experience has to do with content? A lot. If the content is poor the overall user experience is going to suffer. People are going to your site to find out about you and your company. They want your contact information, your opening times, testimonials, and any and all information they can get about your company. This is all content.
Now I'm not saying you can have a crummy design and just because you have great content you have an awesome website. They go hand in hand pen will not work without the other. We all want to attract new customers and what better way to do that than with your words. People will buy from people who stand out among the crowd. This happens because you connected with them more than your competitors. If your market is saturated then you need to do things differently and bring your personality to your website. We do this via our website copy.
Use your content to highlight what makes your company different from the rest. Make connections with your website visitors let your personality shine through your content. If you are a landscaper who is also a veteran then share that on your website. You will attract other vets and build your business.
Your content is a crucial part of your website. You need to make sure your content is consistent and flows. You don't want to sound like you are rambling. Straight to the point, easy to read and follow. You also need to make sure it is informative and educates your customers and potential customers.