Blogging Is Essential For Your Lawn and Landscaping Business
Blogging Is Essential For Your Lawn and Landscaping Business and if you follow the steps we provide you can and will find yourself gaining leads online in little to no time. Our team works very hard to ensure we get the best possible information to you on exactly how this process works. From start to finish we develop our content in a plan and pattern and below we are going to give you some tips and advice on how to do just that!
The first question is what is your goal?
Each business has a bit of a different perspective as to what their end goal is. From start to finish a blog can be a lot of things to a business. Either a customer service piece, sales piece, or a marketing informational piece. These 3 different items can be used in various ways. Below we will list off how this works.
Customer Service Piece:
A customer service piece is focused on the customer's needs and a way to solve an issue. Utilizing these types of posts will reduce customer service questions and allow your customers to answer some of their own questions. These posts can also be useful during weekends and closed days as well.
A sales piece or blog post is intended to sell an item, package and or service somehow. In these, we need to sell the service without selling our company. I know this may seem a bit confusing but it truly works. Let’s say I write an aeration and seeding blog. The first line should be why to get aeration and seeding.
Again just like when you are creating a sales piece your marketing blog should explain a bit about whatever you are trying to sell and a lively way to present it. Let's just say you ordered a new hydroseeder, I would heavily suggest doing a time-lapse video tied into a blog explaining the process with start to finish photos. This would really get the message across.
Once we know what our goal piece is we can proceed to the steps that really make or break a good or bad blog. We will need to center it on our style and delivery of blog posts. This can make a world of difference.
Blogging Style and Delivery
In the lawn and landscaping world, there are a lot of ways we can deliver blog posts. We are preparing this how-to section in hopes you follow our lead on the breakdown of how to post a great style and deliver a quality blog. What leads you to your style and delivery? Well, there are quite a few things I will list below.
1. Know Your Audience
As a lawn care and or landscaping business owner you need to know your audience. This is essential for your blog's success. One great way to do this is by running polls on Facebook or via a FREE poll site such as on www.allcounted.com.
2. Attention-Grabbing Headlines
Attention-grabbing headlines bring the viewer into your blog. Its well worth thinking about your headline and how it will pull traffic into the blog post and site overall.
3. Use Subheadings and Page Breaks Such As Infographics
Use subheadings such as I have done in this blog post breaking your content into sections. It's also a good idea to make a video and or content for your post as well as to go on and add content such as a mini book or infographic in the post as well.
4. Keywords are Cash In The Bank
Be sure you pick great keywords and phrases prior to writing content. No this does not mean go nuts making your content have the word nonstop. This means pick a word or phrase and use it in your title, H1 tag, first sentence and a few more times in your blog post. If you use all 4 of these tips your content should be off to a great start! Simply check out our other blogging-related posts and or messages or teams if you have any struggles and or questions!
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