There are many reasons why having social media can greatly benefit your company. From marketing,branding,sales, to customer service all around it can be a great tool. By finding how social media best helps you, you are also figuring out exactly what it is that can make your company great on the web.
Even if your working 60 plus hours a week it is essential to either do this yourself or have a professional help you. If your business is presented properly with the best quality content possible you will be surprised how far you can get in social media.
7 Steps to success in social media
Schedule Post - Take the time to schedule your post online. Be sure that each post is put up in a pre-determined schedule. This can help you with both timing as well as reducing time spent posting!
Online Profile Optimization - I know this may seem like a repetitive step in our blogs but it is the most important thing you can do for your business! Be sure you are properly listed on all major search engines and business listing sites.
Quality Content - Producing quality content is essential. If you content is less than Par you will often find that it gets little to no traction. You have to remember you are competing with a ton of other content on the internet, yours needs to stand out!
Localized Base- Do not go crazy trying to develop content and share it with people who will just follow your page. There is a lot more to building a solid base than just whipping some stuff together. You want to target your audience and focus on gaining followers from that target audience.
Be Real- No one wants to deal with fake photos and poorly chosen stock art. Just because it looks professional does not mean a thing. In my years of social media experience I have seen some of the dumbest but most original things go viral as great content goes to waste because of poor presentation or lack of original ideas.
Stay Relevant- Be sure to keep your post, blogs and videos relevant. The worst thing you can do to your business is to promote out of date content, or poorly managed content. Keep up with current events, holidays, and even trends.
Make Your Path- Make your own path in social media. Be sure you hoan in on what works for you and do not be afraid to test the waters a bit. Growing into your brand online can be amazing!
If you follow these steps and make your own path into the world you will be surprised on how successful you will become! Stay tuned into our blog for more great tip's and advice as we move forward!