11 Easy Steps To Effective Spring Marketing
Here are a few simple ways to rock your sales goals this spring for your lawn care or landscaping business from your friends here at Lawn Care Marketing Success.
In this day an age every growing small business needs a website to be recognized anymore. The two main ways people find a lawn care company is either they look on the web or they see the number on the side of your truck when you work on their neighbors yards. Websites can be one of the best marketing tools you have over time as you upkeep its seo or (search engine optimization
Set yourself up an emailing list buy taking information from visitors on you social media accounts and website. Mass email to your whole list pricing specials, events, Informational materials, And other company updates and advertisements. If they give you their email trust me they are interested in your company so reach out to them on a regular basis.
Facebook is a no brainer it allows you to target your marketing at localized areas for a relatively low cost. It also allows for another contact point beyond your phone and email for current clients as well as future clients.
Open a youtube account it’s the second largest search platform on the internet next to Google. Take videos regularly and engage your current clients and prospective clients with the video client.
I strongly recommend a Instagram account for you as well. You'd be surprised at how many inquiries we receive via this social media platform. You can engage with your community, build business relationships, post photos, videos, memes, and advertisements and can reach vast numbers as your followers increase. But
Blog on your website as often as possible. This can be used to boost your SEO as well as inform your clients on certain topics and frequently asked questions. This shows them that you are a person that's very experienced in your field and will be able answer any question you ask.
Write letters promoting sales and your business and send them to your target neighborhoods. You don't even have to send em to the entire neighborhood just enough to get some sales there so other people in the area see your truck with your number on the side they will call. The sight of you working in their neighborhood will remind them of services they need while seeing the number on your vehicle while they think of that will automatically gain you calls.
Go and get some good fliers for your business. If you can you can hire people really cheap to pass them out for you within targeted communities. If hiring just inst in your budget just yet evnen you or your loved ones could go on a nice walk and place them on doors.
Every business has to have business cards it is the easiest way when meeting someone face to face to share with them all your contact information. They will its simple and it helps identify your company as a real business.
Talk your clients into letting you leave a small yard sign behind when you leave to help promote within their neighborhood. Keep them small and to the point cause they wont be ok with big unsightly advertisement in their front yard. Small signs may not be very road visible but that's ok because that's not your target here. The target with these is those walking their pets and those walking around their area as the weather gets beautiful.
Content! Content! Content! The most important marketing step of all. The more you post the more you will be recognized by google and work your way to the top of their search list overtime through seo under your targeted keywords.
In closing marketing your lawn care or landscaping business doesn’t have to be difficult and you do not have to be some marketing genius to be able to begin boosting your bottom line. It takes simply enough dedication to posting content as well as promoting it regularly. It can be time consuming at first yes. But if you want to see those calls rolling in not doing just isn't an option. If time constraints prevent you from doing this yourself please hire a company or contractor to do this for you.
At Lawn Care Marketing Success we help landscape and lawn care companies across the entire country build their brands and promote their services. Give us a call today if you believe you are in need of any website, social media, content, blogging or other marketing services for a free consultation. Let us show you how Lawn Care Marketing Success can take your small business to the next level.